Making it in the music industry isn’t an easy task at all. If anyone’s ever told you it would be, they were lying!
That said, it’s not impossible to get where you want to be either. Want to make an additional part time income from your talent? Or want to play sell out tours by yourself? There are acts out there that are doing this as we speak, so it definitely is achievable.
But what factors are needed in order to succeed in the music industry? What should you be doing to ensure you hit your aims and objectives? This is exactly what we’ll be looking at today.
Early Disclaimer 1: We ere not saying these are the only factors needed to become a success in the music business. That said, these are what we feel are the most important, and will give you the best chance if you put them all into practice. All of the below 4 factors are broad overviews, as going into any level of real detail would require bring the length of this guide up to book level at least.
Early Disclaimer 2: Everyone’s has a different idea of what ‘making it’ is. Some would be happy with an additional part time income from the music business, for others making it means being both commercially and financially successful. Whatever your idea of making it is, these tips will still be relevant. All are good practices, and traits which generally encourage success.
Now we are not saying it’ll be easy or happen within the next few months, but get these things in place and you’ll be on the right path. With that out of the way, let’s get into it. Here are the four factors your should be striving towards:
1: You Need To Have Undeniable Talent
The first thing you need in place, is a good level of talent. Without this, your music career most likely won’t be very long lived. Sure if you have a strong marketing team in place and they spin a good angle on why people should like you, you don’t have to be the most talented musician in the world to see some level of success. That said, do you really want to be that person who has more people disliking them then supporting them? My guess is you don’t, even if you are financially successful.
Talent comes before all else. Until you’ve got a good level of talent, you shouldn’t do anything to promote your music. You want people’s first impression of you to be a good one, as it’s not a easy job relaunching yourself to a group of people who have heard you but weren’t very impressed. Chances are they won’t try and listen to you the second time around, even if you tell them that you’ve improved.
As you may notice, we didn’t just put “you should be talented”. we mentioned you need undeniable talent. There are lots of levels of talent, and while you can be quite successful with a ‘good’ level of talent, if you’ve undeniable talent (combined with the other factors in this list), it’ll be hard for you not to have some sort of financial success in the music industry. In all honesty, there are a ton of talented musicians out there who make really good music that will make their target audience very happy. That said, there are a lot fewer musicians whose talent is generally undeniable. If you can get your talent to this level, you’re going to be a lot closer to your music career goals.
2: Drive And Motivation Should Be Flowing Through Your Veins
Next up, you need drive and motivation to push your music career forward. This is just as important as the above step, as without drive, your talent isn’t going to count for much.
You could be the world’s best singer, or rapper. If however you haven’t got the motivation to get your music recorded, to promote it in any way, or to generally do the things needed for a successful music career, then you might as well be talentless. Because you won’t make a success of yourself in the public eye. If you’re only interested in making good music for yourself, that’s fair enough. But I’m guessing as you read this blog, you want more then just that.
Making it in the music business takes a lot of hard work and effort on your behalf, so if you aren’t willing to invest the time needed, don’t expect to get very far at all.
3: You Need Good Marketing Knowledge
The third factor you need in place is the ability to market your music in the correct manner. In the same way having talent won’t help you get out there if you don’t have the drive to push yourself, if you spend 35 hours a week doing the wrong kind of marketing, you’ll find it very difficult to make much progress; both in terms of building a fanbase and gaining recognition.
Marketing is what you need to do in order to raise awareness of you and your music. Without marketing, people won’t know you’re a musician, let alone hear any of your material. That said, not all marketing is made evenly. In fact, some types of marketing are pretty much a waste of time, as it’ll stop you doing the things that would really benefit your music career.
4: And You Need… Luck (?)
Ok, so we weren’t sure if we should put this one in. Sure you can get lucky and be in the ‘right place at the right time’, moving your music career forward faster then it would have gone otherwise. But if you’ve the above three things in place, it’s going to be pretty much impossible for people to ignore you for very long.
If you’ve an undeniable talent, you will make fans. If you’ve the motivation to get your sounds out there and the marketing knowledge to know how to effectively do that, you will get more people hearing you. That effect will snowball, and you will gain more opportunities and money if you market things right.
It’ll be silly for us to deny that luck doesn’t play any part in a lot of musicians careers. That said,we beleive the saying you make your own luck. By putting into place the previous three mentioned points, you will have made yourself more ‘lucky’ then a lot of musicians out there.
If you’re lacking in one of the above three areas, you’ll need luck to play a much bigger part in your music career. If you’ve the others in place to a good level however, you won’t have to rely on this factor quite as much.
How To Make It In The Music Industry Conclusion
So there you have it, four things that will greatly increase your chances of succeeding in the music industry. Regardless of what your definition of success is, if you put these things into place you’ll give yourself the best chance possible of getting where you want to be.
While all of the above are important, marketing your music is the only way you’ll get people to notice you enough to make a difference in your career.If you’re not 100% sure what music marketing involves or how to do it effectively feel free to Contact Us.