— The Weeknd (@theweeknd) January 8, 2018
After This Tweet By The The Weeknd in a tweet late on Monday,Fashion group H&M apologized on Tuesday for an advertisement featuring a black child modeling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing.
The ad was widely criticized for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017. He said he would not do so again after seeing the advertisement.
The word ‘monkey’ has long been used by some as a racial slur.
Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image.
Other celebrities criticizing the advertisement via social media included U.S. Rap star Diddy and Basketball Star LeBron James.