G-Eazy is the Second Artiste to cut ties with brand, after The Weeknd broke off his relationship with the company yesterday.
American rapper and record producer, G-Eazy, has terminated his partnership with European retail company, H&M ahead of his upcoming line with the clothing company.
The news comes in response to the major controversy caused by H&M for featuring a young black model wearing a hoodie with the slogan ‘Coolest monkey in the jungle’ on its website
G-Eazy whose real name is Gerald Earl Gillum, posted on Instagram a drawing of the boy wearing the hoodie, but this time with a crown over his head and “Coolest King in the World”.
Accompanying the post, he wrote: